Blog
Why I Optimize for Quality Score (and You Already Do Too)
“…QS is up to 200% more valuable in 2013″ -Larry Kim Larry does a great job defending his statement above with facts and figures after studying billions in ad spend. I don’t have access to that kind of data but I do have a good story to tell about how I optimize for quality score and you probably already do it too. The Love/Hate Relationship with Quality Scores In the pay per click advertising industry, you either hate QS, or you love it. I obviously land in the “I <3 QS” camp while others fall into the...
read moreQualityScores.com – Under new ownership & management!
This moment is bittersweet. I have sold QualityScores.com to the amazing crew at GetFoundFirst.com! I had a big hairy audacious goal for advertisement quality scoring, measurement and improvement here at QualityScores.com. The analytics side of the product was in the pre alpha stages and definitely showing promise. That product was housed here…and it is still here at QualityScores.com. It is simply under new ownership and management. I couldn’t have asked for a more win/win/win situation than this. I’m incredibly blessed to be...
read moreQuick Update: Fine Tuning Reports and the pre-Alpha UI
We’re pushing hard to release a pre-alpha version of QualityScores.com’s app by the end of August but it might be delayed into early September. Rest assured, however, that we’re working on something awesome. The pre-alpha version of the app will be a “qualitative ppc management dashboard”. Qualitative PPC Management Dashboard At a glance, you should be able to visualize and drill down into your AdWords account from a quality score perspective. The goal is to help you identify quality problems in an account so you...
read moreTruly Automated PPC Management Solutions
I wrote a couple controversial posts a year or two ago. Then, like scumbag Steve, I didn’t tell you what I recommended for truly automated solutions in the bid management space even though I promised I would. A lot has changed since I wrote those blog posts. One thing that hasn’t is my opinion that certain things should be largely automated by machines. We just aren’t as smart or as fast as machines can be when managing thousands of keywords…there’s no way around that. Your argument is already invalid. A few of...
read moreAd Rotation Options in Google AdWords – Do NOT Choose ‘Rotate’
You have a few ad rotation settings to choose from in a Google AdWords campaign. 1) Optimize for clicks: show ads expected to provide more clicks (this is the default setting for new campaigns) 2) Optimize for conversions: Show ads expected to provide more conversions 3) Rotate: Show ads more evenly You can get to these settings in AdWords under any Campaign -> Settings -> Advanced Settings section -> Ad Delivery: Ad rotation, frequency capping -> Ad rotation (click “Edit” and you should see something similar to the...
read more#EpicDinnerSJ at SMX West 2012
Edit: Tweet me @jameszol or email me james@qualityw00tscores.com to get on the reservation list asap! Alan Bleiweiss gave me permission to put together an Epic Dinner at SMX West 2012 because he won’t make the show this season. We’ll miss him! We’ll try to make it EPIC w/out him! Here are the details that I have so far: We’re continuing the tradition started by Alan last year, holding the dinner at Morton’s The Steakhouse. 1.5 blocks away from the Convention Center. Time: 6:30pm Date: Wednesday, February 29,...
read moreWhat is Truly Automated, Adaptive PPC Bid Management Technology?
If you invested in bid management software within the past few years, chances are high that you were probably duped in one key area: automation. Now, before you think I’m about to split hairs here…let’s walk through a few basics to make sure we’re on the same page…and…wait…who am I kidding? This might make you mad – or it will make ppc software companies mad so I suppose it really might split a few hairs. Define:automation. <— This link takes you to google’s indexed list of...
read moreManual PPC Bid Management is Dead
When I started QualityScores as an agency* several years ago, I was proud of the crazy results we were able to achieve with manual pay per click management techniques. We used massive custom spreadsheets (customized for each client! no ‘rubber stamp’ approach!) with rules that would tell us to move a bid up or down or change the ad copy or revise the ad group…it was really quite an amazing ppc management tool and I would often brag that we had tested a handful of ppc management software in the space only to outperform it...
read moreQuick Update: Affiliate Summit West and Ads on this blog
Affiliate Summit West 2010 I’m stoked to be going to Affiliate Summit West this year! I’ll be getting in late Sunday night but I’ll be there all day Monday and Tuesday. I’ll probably be tweeting a bit – I’ll tweet out my location, etc sometimes so I’d love to chat!! Ads on this blog I will be experimenting with ads on this blog in the very near future. I’ll post my findings if they are interesting! I’ll also post my tactics on how I plan to monetize the blog, show screenshots of the...
read moreThe Code of the Underground Marketer
Lately I have found myself getting less willing to share knowledge, insights and tricks in the ppc space or even some of the cool stuff I have learned in the SEO space…and to that end, I feel like I have chosen to hide underground for quite some time. This is clear by the amount I wrote last year…this year I would like to turn a new leaf, but we’ll see what I feel like I can share vs not. I like sharing, but I have to admit that I’m not going to share super edgy secrets or expose any awesome loopholes that I find...
read moreSubscribe Today!
