New Look!
The new look is what we are. 
Fresh, vibrant, green and fun!
Shane Snow is the genius behind the new design – and in fact, we have given him a new official title to add to his box of titles – lol – he is now our copywriter and creative director. That’s really where his best experience and expertise is…he has already rewritten some of our ads for clients and they are decreasing costs per conversion even more! I have asked him to start blogging about copy writing ads for ppc, landing pages, etc. Let’s hope he posts something awesome soon!
And if you’re reading this via feed, swing by the site at www.qualityscores.com/blog to take a look at our sweet new design!
Read MoreWe DoFollow Author and Comment Links Now!
Woohoo!
We just became a ‘dofollow’ blog – all author names and links included in comments are now dofollowed…however, there is a caveat to having this privelege.
Here are the rules:
1. After 3 useful comments with the same email address, all future comments coming from the same email address will be dofollowed…the author and links within those comments, as long as they’re relevant, will be dofollowed.
2. After you follow rule number 1, all of your trackbacks to our posts are also dofollowed! Lot’s of love goin’ on ’round here!
3. Akismet is pretty good at capturing all the spam…but we will also ban bad use of our dofollow system. There are rules to the system…for example, authors must be legitimate handles or names less than 25 characters in length – but you can use text rich links within your comment if it is useful. In fact, we encourage a better web by using good text links in your comments. Remember, only useful, relevant conversation will be dofollowed. Ultimately, the choice is ours…so play nice.
Thanks for subscribing and participating!
Read MoreIntroducing the SEM Daily Reading Fix!
This is a work in progress…
But here it is!
The SEM Daily Reading page at QualityScores!!!!!
I plan on adding 15 – 30 of the top blogs in the industry to this page – obviously leaning towards pay per click marketing with a healthy dose of SEO.
Yes – it is similar to p*purls while significantly different. What do you think?
Visit every day for your daily SEM fix…enjoy!
Read MoreSome of Our Best Blog Posts
If you’re a new visitor or subscriber to our blog, you might have missed some of our best posts:
NUDE: AdWords Keyword Data Exposed With Google Analytics
Create A Dynamic Landing Page in 15 Minutes or Less with PHP
70 Quick Tests to Get More Conversions Out of AdWords
There are others but I think those are our top 3 most popular posts…enjoy!
Read MoreBlogging Hiatus Schedule, Upcoming Book, Company Updates
It’s an honor to write for a powerful audience like you. Readers are the best reason for us to share our thoughts, ideas, opinions and more.
You already know that the blog has been on a half-hiatus type of a schedule for the past month or two…with awesome roundups and a few relatively decent posts in between. The industry is booming and more people are blogging about the subject of pay per click advertising than ever before!
I am going to take a bigger hiatus so I can finish a ppc management book that I’ve been working on for a while. I hope to have the book done in 2 or 3 weeks!! Hooray!! The title is: PPC Management – A Beginner’s Guide. This book will actually serve as our in-house training manual but I thought I should make it available to everybody! While I have been writing the beginner’s book I already started on the outline for the next book that I hope to have done by the end of 3Q or beginning of 4Q entitled: PPC Management – An Advanced Guide…I think I will make that available to everybody too.
While I am writing the book, which will be 100% FREE (100+ pages!) to you and your friends, the blog is going to be neglected a little bit…the schedule will mostly consist of our favorite roundup posts and a few tidbits of helpful/useful ppc information. Then, the book will be officially announced and you will have full and complete access to it for FREE. And I’ll be back on track with regular ppc advertising tips and tricks after the book is done.
Nude posts that I have been promising will be posted over the next several months – here is what you can expect:
NUDE: The Insider’s Keyword Expansion Technique
The Insider’s Keyword Expansion Technique is a ‘leave your losses behind’ and ‘maximize your gains’ approach to keywords that has worked tremendously for us. The post will include a bit of info about grouping and keyword intent. We will share a case study about one of our clients and how we were able to cut costs in half and double their lead volume within the first 60 days of management using this technique.
NUDE: Mirroring Google’s Success On Yahoo! and MSN
A detailed guide to replicating your success on Google in Yahoo! and MSN…we share our secrets to rapidly mirroring your Google campaigns, ads, keywords and more in Yahoo! and MSN within a couple hours or less!
NUDE: The Definitive Guide To Your Quality Scores
Or an alternative title could be: How to get your Quality Score minimum bid to .05 or less on every single keyword when you manage thousands of keywords in each campaign.
And now for QualityScores updates -
+Officially launching 3 out of 6 e-commerce websites this week. Here are a few stats: over 100 products and counting, very niche products, general category of products is ‘outdoor home goods and accessories’
+Developing a fantastic tool for e-commerce pay per click advertising…expected launch date is sometime in June/July. We expect this tool to be a cornerstone to our future suite of tools if it takes off as expected.
Thanks for tuning in this time – our next post will be a roundup and there have been some excellent stories over the past week!
Read MoreThe Grand Central Station of Pay Per Click Related Blogs v1
I do the PPC Roundups for internal documentation and external reading opportunities…and my ‘grand central’ blog roll is getting quite large but I still feel like I might not be capturing or reading some of the best Pay Per Click posts out there so here are my current resources (alphabetical order) for PPC, Analytics, and anybody that has posted or regularly posts something good and well-written that directly affects PPC.
Please help me expand this list by adding PPC related blogs in the comments. Thanks!
Official Blogs
General Blogs
Google Analytics Blog by Mangold Sengers Analytics
Occam’s Razor by Avinash Kaushik
Own Page One – Pure Visibility Blog
Search Engine Marketing – RedFly Marketing
Search Engine Marketing Thoughts – Blogation
Unofficial Google Analytics Blog
Social Media, News, Etc
Read MoreSubscribe Today!
