PPC Advertising Roundup for Monday through Thursday 3/3/08 – 3/6/08
Sorry, limited to no commentary on this roundup -
Official Blogs
AdWords
Category Exclusion for the Content Network
Landing page load time will soon be incorporated into Quality Score
Yahoo! Search Marketing
adCenter
Microsoft adCenter Analytics Beta Upgraded
adCenter Analytics – Getting Started!
Favorite posts from the people/bloggers/companies we admire (alphabetical) -
Conversation Marketing
Don’t Drive Angry: Stepping Back from a Failed Internet Marketing Campaign
Defend Yourself: Bid On Your Brand Name in PPC
Future Now’s GrokDotCom
The Good, The Bad & The Pay-Per-Click Ugly
Marketing Sherpa
Case Study:: How to Double Leads With a Video Landing Page
Occam’s Razor by Avinash Kaushik
4Q – The Best Online Survey For A Website, Yours Free!
PPC Blog
Page Load Time? What’s The Point?
SEOmoz
Whiteboard Thursday-Marc Poirier on PPC Campaign Management
The Clix Marketing Blog
Yahoo! Free Search Marketing Webinar Series
The Invesp Blog
What can Hillary Clinton learn from conversion optimization?
Social Media/News Feeds That Posted Stuff Related to PPC -
Search Engine Land
comScore Paid Search Data & How The Sky Might Not Be Falling
Read MorePay Per Click Advertising Roundup for Wednesday through Sunday 2/27/08 – 3/2/08
Wow! What a crazy week – I am getting busier by the minute. I’m grateful to be busy serving customers, hiring new people, working on tool/software betas and more! I love this industry and I hope you enjoy this roundup:
Official Blogs
Yahoo! Search Marketing
Search Is Opening Up – I am excited to see the impact on ROI this might have with organic search…I love the yelp example in this post, very clickable.
adCenter
Boost your adCenter traffic with Microsoft Content Ads – Content ads definitely drive a little extra traffic but we are having a hard time gathering enough data via Microsoft Content Ads to determine where it is promising vs not promising…but adCenter has been reliable as far as ROI goes – albeit a very very small conversion volume compared to Yahoo! and Google.
Negative Keywords – It’s All Positive
Favorite posts from the people/bloggers/companies we admire (alphabetical) -
(EMP) E-Marketing Performance
How to create a Negative Keyword list – A quick ‘how-to add negative keywords’ guide for each of the 3 major players.
Conversation Marketing
Handier Than Hobbits: Why You Need An Internet Marketing Pro – The title says it all… 
Future Now’s GrokDotCom
How to Prioritize Your Optimization – Excellent post that outlines what should be optimized first. “Must read!”
PPC Hero
International PPC Campaigns: How to Target Outside the US With Success
Dynamic Landing Page Content: How to Increase Conversions through Increased Relevancy
Selling PPC Services: How to Present PPC to C-Level Executives
Social Media/News Feeds That Posted Stuff Related to PPC -
SearchEngineWatch
Contextual Advertising Best Practices: Banners and Video Ads
Read MorePay Per Click Advertising Roundup for Tuesday 2/26/08
Official Blogs
AdWords
Webinar: Website Optimizer, What Should I Test?
Yahoo! Search Marketing
Reserve Prices – This is VERY big news…”must read”!
adCenter
Your questions answered: contacting adCenter Support
Favorite posts from the people/bloggers/companies we admire (alphabetical) -
Future Now’s GrokDotCom
Hidden Secrets of the Amazon Shopping Cart – “Must Read!” Excellent post about the changes and tests that Amazon did with their Shopping Cart.
Google Analytics Blog by Mangold Sengers Analytics
5 tips for getting the most out of Google Analytics – Good, basic tips.
Occam’s Razor by Avinash Kaushik
Lack Management Support or Buy-in? Embarrass Them! – “Must read!” You will find a list of ways to embarrass management in this post – and it’s not the humiliating kind of embarrassment either, it’s constructive.
PPC Hero
PPC for B2B: Real World Recommendations You Can Use – Basic sage advice from PPC Hero regarding PPC for B2B. “Must read!”
the Clix Marketing Blog
Download the World’s Largest Negative Keyword List – “Must Read!” Awesomely huge list of negative keywords to download and a pretty nifty tool for writing ads. Great finds!
The Invesp Blog
Which converts more: Long copy vs. short copy – This is an old argument because it always “depends” on a variety of factors. This is a good post with a step by step way to determine what might work for you.
the PPC Book
What would you do? – Jeff weighs in on the report that Google’s click volume dipped below Wall Street expectations in January.
User Effect
Top 5 Lessons from AdWords Training – Dr. Pete is now an AdWords Qualified Individual so he weighed in on what his favorite lessons were from the training. Like Dr. Pete, I went through every single learning module possible in Google’s training when I first started and found some lessons very bland while others were very useful.
Read MorePay Per Click Advertising Roundup for Monday 2/25/08
Official Blogs
AdWords
Introducing Analytics Seminars for Success – I reviewed a few of these and they look awesome! I wish it wouldn’t take me 3 days to attend a 1 day seminar though…
Favorite posts from the people/bloggers/companies we admire (alphabetical) -
Future Now’s GrokDotCom
70% of Online Shoppers Read Multiple Product Reviews – Wow! That is a lot more than I expected…one of the first bold statements in this post states that “Almost 70% of customers looked at more than 4 reviews before making a purchase.” This is definitely a “must read” post!
PPC Hero
PPC, Trademark Laws, and Copyright Laws: How to Play Fair and Still Win – First part of a five part advanced week in PPC at PPC Hero. These are probably going to be “must read” posts all week long! This one is definitely a “must read”.
Social Media/News Feeds That Posted Stuff Related to PPC -
Search Engine Land
Ask.com Adds More Sponsored Ads, Pushing Organic Results Below Fold
Search Engine Roundtable
Have Extra Money in Your Google AdWords Account? Google May Spend it With “Automatic Matching” – “Must read” the post and comments.
Google Releases Online Marketing Guides for Google AdWords
Read MorePay Per Click Advertising Roundup for Friday, Saturday, and Sunday 2/22/08 – 2/24/08
Official Blogs
Yahoo! Search Marketing
More is Better – Hooray! There is an increase in the negative keyword limit from 50 to 250.
adCenter
Brand Vs Generic Keywords – This post doesn’t really pit branded keywords against generic keywords – it discusses the viability of both and why you probably should use both in an account. Well written post, a “must read”!
Favorite posts from the people/bloggers/companies we admire (alphabetical) -
(EMP) E-Marketing Performance
Write for The Three Types of Readers – Which audience are you targeting: researchers, shoppers or buyers?
Bruce Clay, Inc.
Microsoft Leads Advertisers Into This Decade
Conversation Marketing
Google Analytics Tagging Demystified – A well written “back to basics” post that walks us through properly using tags in urls.
Future Now’s GrokDotCom
Website Optimization Starts With a Hypothesis – Ron hits us up with an awesome “must read” follow up post to his previous post titled “Let Visitors Design Your Site For You”.
Google Analytics Blog by Mangold Sengers Analytics
Google Analytics vs. Urchin 6 vs. Urchin 5 – Great chart that compares GA with Urchin 5/6.
Invesp
9 Deadly mistakes of e-commerce sites – These are only deadly if your intent is to make sales. Seriously though, if you want your paid search traffic to convert you should take a look at this post…even if your site is doing well, it never hurts to read posts like this to see if you can conduct a test and improve a little bit.
WPromote Search Insider
Girls Rule The Internet. – Very interesting to see who is more active on the web and I will be the first to admit that I probably overlooked the demographic correlations quoted in this article…excellent post!
VKI Studios Blog
Is Google Analytics Taking Over the World? – The numbers in this post almost look too close to call. I think one key takeaway is that over 30% use more than one application…that tells me something is missing or it tells me that a real competitive edge can be obtained by combining a variety of Analytics suites instead of relying on one like most competitors do.
Social, News, Forum Blogs or Site Posts that relate to Pay Per Click Advertising –
Search Engine Land
Two Approaches To Determining Intent: The Wisdom Of Crowds And Personal Values – VortexDNA
Is The Time Ripe For Search Marketing Standards?
The Secret Of Large Term Lists (It’s All In The Bidding) – A “must read” post!
Search Engine Watch
Google AdWords Contextual Advertising Mystery Solved – A “must read” post!
Read MorePay Per Click Advertising Roundup For Thursday 2/21/08
Sorry this is a little late in the day! Just cranking out tons of stuff for new clients…one more apology: I’m sorry for the light posting – I promise to pick it back up soon with very relevant, useful PPC posts. I have 6 useful posts that need to be finished and published!
Official Blogs
AdWords
Meet our AdWords Evangelist in San Jose – Watch a video about ROI in this post so you know who the AdWords Evangelist is!
adCenter
adExcellence Program Launches in the UK
Favorite posts from the people/bloggers/companies we admire (alphabetical) -
Conversation Marketing
Warning: Make Web Visitors Insiders, Or They Won’t Buy – Yes! I admit it, I love feeling like an insider and your website visitors do too. Great post, “must read”!
PPC Whiz
Microsoft AdCentre Affiliate Program Closing? – Did anybody else receive an email message like this? Adam shares a good opinion on the subject if AdCenter’s affiliate program really is closing.
the Clix Marketing Blog
The Video Ad Revolution? Google’s Video Adsense Move – I’m excited to read David’s commentary on non-text ads in his column and I’m very interested in finding out what kind of a return we can get from Google Video ads via Adsense. “Must read”!
Read MoreSubscribe Today!
