The Code of the Underground Marketer
Lately I have found myself getting less willing to share knowledge, insights and tricks in the ppc space or even some of the cool stuff I have learned in the SEO space…and to that end, I feel like I have chosen to hide underground for quite some time. This is clear by the amount I wrote last year…this year I would like to turn a new leaf, but we’ll see what I feel like I can share vs not.
I like sharing, but I have to admit that I’m not going to share super edgy secrets or expose any awesome loopholes that I find unless I’m physically with somebody and we’re chatting over lunch or if somebody has me in their IM list…I help as many people as I can via IM.
That’s where the ‘code’ comes into play. Lot’s of people know the code, but it needs to be repeated again and again, especially with so many awesome conferences just around the corner:
DO NOT SHARE anything “secret” that you learn from somebody else over lunch, via IM or email or at ALL without their explicit permission.
Why am I calling this the Code of the Underground Marketer? Because these secrets are supposed to stay on the down low – in the ground – so they can be exploited as long as possible without having search engine employees, engineers, algorithms, spiders or contracted reviewers learn about it or know about it.
I have been fortunate enough to be able to communicate with some awesome link builders, ppc rockstars and more over the past few years. I shared some secrets and not others. Of the secrets I haven’t shared because of ‘the code’, few of them have been found out by the sites themselves or the search engines as of yet – only a handful have been exposed.
The code has a hidden side to it…if somebody shares something golden with you and you blast it to the world via Twitter, Facebook, blog or any other medium where dozens of people find out about it at once…you get black listed and hated on for quite some time. It’s rare and difficult to get back into the ‘inner circle’ so to speak.
I wish I could truly call myself part of the ‘inner circle’…but I am far from it. Perhaps I am at the fringe. Maybe not though. I still have to find out a ton of so-called secrets on my own through rapid/vast/expensive experimentation. Buy a link to one website, wait and see what happens to that site before getting a similar link to another website in my portfolio that is more important. I have had a few websites penalized and banned in the past few years and the exercise of removing the bad and learning more about the good has been purely fascinating…at the same time, if I were part of the ‘inner circle’ or the ‘underground marketer’ I probably could have avoided all of the stupid tests I did.
Part of my experimentation, and what I think the real underground marketer is doing too – maybe to a MUCH MUCH greater scale, is managing a nice portfolio of several websites, bank accounts, adsense accounts, ebay accounts, servers, hosts, other affiliate network accounts and more. In my mind, one of the only ways to discover some of the most powerful techniques being used today is through sheer intelligence and a world of experience that came through testing and learning the hard way. Most places don’t allow multiple accounts (except banks, they’re always willing to open accounts for you) so you get creative and use relative’s names and account information if you can.
The bottom line, or what I want to call the Code of the Underground Marketer, is definitely that of not sharing what others share with you…and not sharing everything you learn…and always be testing.
Good luck in 2010 and have a Happy New Year living the Code!