Comments on: Effect Of Search Ad Background Colors http://www.qualityscores.com/effect-of-search-ad-background-colors/ quality score intelligence Tue, 03 Aug 2010 20:15:39 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: shanesnow http://www.qualityscores.com/effect-of-search-ad-background-colors/comment-page-1/#comment-2555 shanesnow Thu, 10 Jul 2008 19:42:15 +0000 http://www.qualityscores.com/?p=236#comment-2555 I'd love to see that data, too, Dr. Pete. I really am curious as to what extent the psychology of color has different effects on the different groups of people that are searching. If that makes sense. Thanks for the comment, by the way! I’d love to see that data, too, Dr. Pete. I really am curious as to what extent the psychology of color has different effects on the different groups of people that are searching. If that makes sense.

Thanks for the comment, by the way!

]]> By: Dr. Pete http://www.qualityscores.com/effect-of-search-ad-background-colors/comment-page-1/#comment-2554 Dr. Pete Thu, 10 Jul 2008 17:08:30 +0000 http://www.qualityscores.com/?p=236#comment-2554 Hadn't noticed that; that's really interesting. You've got two competing effects: (1) the "call out" effect of setting those ads apart in a different color (which could be good or bad, as you mentioned), and (2) the effect of the color itself, both as it grabs attention and sets an emotional tone. I'd love to see that data. Hadn’t noticed that; that’s really interesting. You’ve got two competing effects: (1) the “call out” effect of setting those ads apart in a different color (which could be good or bad, as you mentioned), and (2) the effect of the color itself, both as it grabs attention and sets an emotional tone. I’d love to see that data.

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