Google, You SUCK and I WILL Find Another Way!
My natural inclination is to share. I like sharing information, personal stories, problems, news, tools, life, etc. It’s just who I am and I think that’s one reason I love this industry…
That was until I felt the wrath of Google over the past week!
I saw it coming I guess – it happens in the SEO industry…or it used to happen until Google smacked any SEO that shared a secret by patching/fixing/closing the “gap”. And it still happens every once in a while.
What the heck am I referring to? I’m referring to this cycle:
I can understand and see the value of this cycle for certain things that help people fraudulently take advantage of a system – of course that needs to be stopped…it’s killing the stuff that really helps IMPROVE relevancy, users, systems and businesses that simply makes my blood boil.
This month Google changed their auto-tagging function so it would render the “AdWords keywords exposed” tip useless for a short time! We’re talking with Google right now but in the mean time…the stats may not reflect exactly what you expected for a while (since January 15th?). I’ll write a separate post about the details of what I have done, what I’m testing, and where I think the issues is because I simply can’t place my thumb on the right solution although I’m confident we’ll come up with it soon!
This is why there is a secret “10%” of SEO knowledge out there…and I’m now convinced that we are probably going to hold back on our ultimate PPC secrets that we planned to expose which will contribute to the idea that there is a secret 10+% of PPC knowledge that is not and will not be exposed.
Evolution changes everything:
I believe this new innovative/creative evolution is what drives the success or failure of a PPC marketer or an SEO.
So…my questions to Google are:
Why won’t you let us easily see every exact query that comes through AdWords?
Wouldn’t it drive advertisers to be more relevant? Better ROI for businesses and therefore increased confidence and budgets for AdWords?
Are you or are you not striving for the most relevant results to a search query?
Why do I think Google Sucks?
Because their behavior with this particular issue is not consistent with their perceived “willingness” to help small business owners make more money and get better ROI with AdWords!
Google SUCKS and I will find another way to improve the community’s ROI quickly and effectively – this time I’m going to discretely release the solution…probably via RSS messaging and email.