Comments on: High Bounce Rates Can Be Good http://www.qualityscores.com/high-bounce-rates-can-be-good/ quality score intelligence Tue, 03 Aug 2010 20:15:39 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: jameszol http://www.qualityscores.com/high-bounce-rates-can-be-good/comment-page-1/#comment-242 jameszol Fri, 01 Feb 2008 06:07:53 +0000 http://www.qualityscores.com/high-bounce-rates-can-be-good/#comment-242 No problem Linda. I will be glad when the weekend gets here too! :) No problem Linda.

I will be glad when the weekend gets here too! :)

]]> By: Linda Bustos http://www.qualityscores.com/high-bounce-rates-can-be-good/comment-page-1/#comment-240 Linda Bustos Fri, 01 Feb 2008 04:33:38 +0000 http://www.qualityscores.com/high-bounce-rates-can-be-good/#comment-240 Ah, thanks for the link from Avinash's blog. I was confused. I had been reading his book - the part about bounced pages being timed at 0.00, which explains a lot of 0.00 results in G Analytics that used to puzzle me. Somehow I confused that with bounce rates not applying when the user visits only one page, which OF COURSE makes no logical sense!! Is it Friday yet? :D Ah, thanks for the link from Avinash’s blog. I was confused. I had been reading his book – the part about bounced pages being timed at 0.00, which explains a lot of 0.00 results in G Analytics that used to puzzle me. Somehow I confused that with bounce rates not applying when the user visits only one page, which OF COURSE makes no logical sense!! Is it Friday yet? :D

]]> By: jameszol http://www.qualityscores.com/high-bounce-rates-can-be-good/comment-page-1/#comment-238 jameszol Thu, 31 Jan 2008 22:12:35 +0000 http://www.qualityscores.com/high-bounce-rates-can-be-good/#comment-238 Linda, thanks for your comment! I can't find a reference for the timed bounce or configuring Analytics to detect that...Google Analytics defines bounce rate: Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy. (<a href="http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=81986" rel="nofollow">Source</a>) I'm sure you could configure an Analytics package to do that but we still have the problem of figuring out the actual time on the page if they bounce - but that could be part of the fix. Please see <a href="http://www.kaushik.net/avinash/2008/01/standard-metrics-revisited-time-on-page-and-time-on-site.html" rel="nofollow">Avinash Kaushik's explanation here.</a> Linda, thanks for your comment!

I can’t find a reference for the timed bounce or configuring Analytics to detect that…Google Analytics defines bounce rate:

Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality – a high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.
(Source)

I’m sure you could configure an Analytics package to do that but we still have the problem of figuring out the actual time on the page if they bounce – but that could be part of the fix.
Please see Avinash Kaushik’s explanation here.

]]> By: Linda Bustos http://www.qualityscores.com/high-bounce-rates-can-be-good/comment-page-1/#comment-237 Linda Bustos Thu, 31 Jan 2008 21:48:31 +0000 http://www.qualityscores.com/high-bounce-rates-can-be-good/#comment-237 These are good points, but I understood that bounces refer to exits within a certain time frame - 5 seconds to 15 seconds, depending on your analytics configuration, not whether the visitor left the site after viewing one page. In that case, the time on site greater than 15 seconds would not factor into your bounce rate at all, you would need to look at depth of visit, no? These are good points, but I understood that bounces refer to exits within a certain time frame – 5 seconds to 15 seconds, depending on your analytics configuration, not whether the visitor left the site after viewing one page. In that case, the time on site greater than 15 seconds would not factor into your bounce rate at all, you would need to look at depth of visit, no?

]]> By: Dr. Pete http://www.qualityscores.com/high-bounce-rates-can-be-good/comment-page-1/#comment-233 Dr. Pete Thu, 31 Jan 2008 16:22:36 +0000 http://www.qualityscores.com/high-bounce-rates-can-be-good/#comment-233 I see (1) a lot with my blog. Most visitors, even high quality visitors, either come to the home-page and can get most of what they're looking for, or read the blog article-by-article from a feed reader. Either way, they only go to one page and yet they may be some of my best "customers". Of course, this shows up as a lousy bounce rate. Totally unrelated, but I'm also trying to crack why the StumbleUpon bounce rate claims to be so low. There's something wrong with that number, at least in my experience; SU users are the ultimate bouncers. I see (1) a lot with my blog. Most visitors, even high quality visitors, either come to the home-page and can get most of what they’re looking for, or read the blog article-by-article from a feed reader. Either way, they only go to one page and yet they may be some of my best “customers”. Of course, this shows up as a lousy bounce rate.

Totally unrelated, but I’m also trying to crack why the StumbleUpon bounce rate claims to be so low. There’s something wrong with that number, at least in my experience; SU users are the ultimate bouncers.

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