Massive PPC Roundup for Tuesday through Friday 3/18/08 – 3/28/08
Limited commentary again on this one…
Yahoo! Search Marketing
New Guidelines for Questionable Products – lol…I guess Fake ID makers have to stop using Yahoo! now…dang it (tongue completely in cheek Napoleon Dynamite style!)
Chasing our Long Tails – Interesting thoughts about effectively targeting the long-tail keywords so they don’t weight down the quality level of your ad groups and campaigns. “Must read!”
Favorite posts from the people/bloggers/companies we admire (alphabetical) -
Aaron Wall’s SEO Book.com
Future Now’s GrokDotCom
3 Steps to Recession-Proof Your Online Marketing – “Must read!” I really like the second step entitled “the cost of NOT improving your conversion rate”. I think marketers and business owners forget to weigh the opportunity costs involved with choosing not to do something about conversion rates.
Get Eleastic Ecommerce Blog
Occam’s Razor by Avinash Kaushik
Own Page One – Pure Visibility
Quality scores: padding Googleâ€™s bottom line, or protecting consumers? “Must Read!” This post is very well rounded, even sounding and thoroughly enjoyable. Check it out!
Yahoo Promoting Viagra – lol! I wonder if this will affect the MSN bid…
The Clix Marketing Blog
The Invesp Blog
the PPC Book
Unrealistic Expectations Jeff shares his thoughts about Google’s “decline” in click volume. My favorite quote from this post is this: “Google is not listening to the street at all when making decisions about how they tweak their platform.” I second Jeff’s thoughts about this – the moves Google is making right now will pay off in the long run…at the same time, there are a few things that overtly appear that they are designed for the street – one example that comes to mind is the extended/advanced broad match beta.
Social Media/News Feeds That Posted Stuff Related to PPC -
Search Engine Land
Drilling Into Google’s Decline In Paid Clicks – “Must Read!”
Search Engine Roundtable