Monday Roundup 2/4/2008
Official Blogs
It was a quiet day for the official PPC blogs…
Google Analytics
Learn about Landing Page Optimization – Free Webinar that is offered by an Analytics Partner.
Favorite posts from the people/bloggers/companies we admire (alphabetical) -
Future Now’s GrokDotCom
GoDaddy’s Hail Mary TV-to-Web Strategy – I admire GoDaddy for their excellent drive to get people to visit GoDaddy through TV commercials – way to use other media to drive traffic!
Marketing Experiments
Price testing online subscriptions – I love Economics and this post gives us some quick, relevant examples about the elastic relationships of pricing.
PPC Whiz
Tools & Advice for Creating Local PPC Campaigns – Good advice regarding “filling the holes” with IP targeting in a local market.
Search Engine Land
Use Lifetime Visitor Values To Raise Bids While Increasing Profits
StraightUpSearch
“It’s All Relevant” – Revisited – Relevancy is very important – I personally believe relevancy and quality are synonymous for paid search…
It looks like I’m having a problem with a few feeds – I will have to run through all 50+ blog feeds on Tuesday to make sure I’m getting everything…and I need to add SEW paid search columns too.
Have a Happy Tuesday!
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