Pay Per Click Advertising Roundup for Tuesday 2/19/2008
An update to display URL policy – This URL policy won’t be strictly enforced until April.
Favorite posts from the people/bloggers/companies we admire (alphabetical) -
Occam’s Razor by Avinash Kaushik
Excellent Analytics Tip #12: Unsuspected Correlations Are Sweet! – Very interesting correlations between offline advertising and online activity. Great post!
Dear Googleâ€¦ Some AdWords & Analytics Features We Needâ€¦ Part 1 – I concur with Adam on this list…especially number’s 1 and 5.
Landing Page Optimization for SEM: Design and Execute – Find out what design elements to test, tips for testing, and some execution tips in this post. This is a “must read” post!
the PPC Book
Calculated Risk – Quick thoughts from Jeff on giving the AdWords Optimizer a chance. One key takeaway is the reminder that before testing any optimizer, “you should be backing up your campaigns via Adwords Editor.”