Pay Per Click Advertising Roundup for Tuesday 2/26/08
Official Blogs
AdWords
Webinar: Website Optimizer, What Should I Test?
Yahoo! Search Marketing
Reserve Prices – This is VERY big news…”must read”!
adCenter
Your questions answered: contacting adCenter Support
Favorite posts from the people/bloggers/companies we admire (alphabetical) -
Future Now’s GrokDotCom
Hidden Secrets of the Amazon Shopping Cart – “Must Read!” Excellent post about the changes and tests that Amazon did with their Shopping Cart.
Google Analytics Blog by Mangold Sengers Analytics
5 tips for getting the most out of Google Analytics – Good, basic tips.
Occam’s Razor by Avinash Kaushik
Lack Management Support or Buy-in? Embarrass Them! – “Must read!” You will find a list of ways to embarrass management in this post – and it’s not the humiliating kind of embarrassment either, it’s constructive.
PPC Hero
PPC for B2B: Real World Recommendations You Can Use – Basic sage advice from PPC Hero regarding PPC for B2B. “Must read!”
the Clix Marketing Blog
Download the World’s Largest Negative Keyword List – “Must Read!” Awesomely huge list of negative keywords to download and a pretty nifty tool for writing ads. Great finds!
The Invesp Blog
Which converts more: Long copy vs. short copy – This is an old argument because it always “depends” on a variety of factors. This is a good post with a step by step way to determine what might work for you.
the PPC Book
What would you do? – Jeff weighs in on the report that Google’s click volume dipped below Wall Street expectations in January.
User Effect
Top 5 Lessons from AdWords Training – Dr. Pete is now an AdWords Qualified Individual so he weighed in on what his favorite lessons were from the training. Like Dr. Pete, I went through every single learning module possible in Google’s training when I first started and found some lessons very bland while others were very useful.