Pay Per Click Advertising Roundup for Wednesday 2/20/2008
Official Blogs
AdWords
Healthcare and Real Estate Industry Knowledge Centers – These knowledge centers carry a few very valuable insights into whatever trade or industry they represent…
adCenter
Register for upcoming adCenter Beta and Pilot Programs – Test new adCenter products before they’re released to the public.
Favorite posts from the people/bloggers/companies we admire (alphabetical) -
(EMP) E-Marketing Performance
Re-Evaluate Past PPC Success For Future Success – Dust off those old campaigns and see if you can find new ways to test your current campaigns…great post!
Copyblogger
Keyword Research for Bloggers – This is a “must read” 5 part series!
Search Engine Land
Eight B2B Landing Page Conversion Tips – “must read”
The Art Of Growing An In-House Search Marketing Team
Search Engine Roundtable
Google AdWords Still Using Past Searches To Display Target Ads – I have seen this before and it feels irrelevant and annoying, especially when the two topics are completely unrelated…that’s a personal opinion. 
Google Will Hide Ads If You Don’t Like Them, Well Kind Of – Sometimes it takes a lot of refreshing to get rid of the ads placed above organic results…how often will a regular user refresh their search results?
Small Business SEM
Search Online, Buy Offline Has a Long Way To Go – I didn’t realize that so few e-retailers do not readily offer an in-store pick up option to something purchased via the web…a thought provoking post!
Pure Visibility
Improve your conversion rate – with one click! – I concur with the thoughts in this post. Double check your campaign settings and opt out of the content network. If you choose to run a content advertisement, do so in a separate campaign so your statistics aren’t skewed by search networks.
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