Pay Per Click Advertising Roundup
It’s been a while…and all I have to say is that we’re swamped and I’m sorry for not commenting on some of the most noteworthy posts of the previous few weeks.
We’re slowly transitioning to the Del.icio.us method of link posting…but here is a current roundup of some of the noteworthy posts every PPC marketer should read/has read within the past few weeks:
Introducing the AdWords Editor forum – Announcement only Google-group…
Website Optimizer Now Out of Beta – This was good news that buzzed around for a little while in mid-April…you can use the Website Optimizer without having an AdWords account now!
Improvements to AdWords Conversion Tracking – Track multiple conversions in AdWords now.
Green tips for the office – Earth Day. 5 tips from the AdWords Team about greening your office.
Tips on converting last-minute Mother’s Day shoppers to customers – Good tips to use for any Holiday.
Yahoo! Search Marketing
From the Ground Up – Find account organizational limits and fundamentals here.
Minimum Bids No Longer Fixed at $.10 – A good change? We think so…some of our clients are doing much better now than ever before and we hope the same happened for you.
So Happy Together – 5 ways to integrate ppc and display ads.
Green Clicks – “Must read!” Excellent post about selling the ‘green’ side of our business via ppc.
Keyword research: what can you learn from a word? – Interesting data you can find with the adCenter add-in for excel…but I think you can find this information with other keyword research tools too.
Ad Copy Testing: Systematically Improving CTR – A very well rounded article about why ad testing is important and a quick tutorial/step system to running a good test. “Must Read!”
Register to beta test the Microsoft adCenter Desktop Beta – Awesome! Sign up using the interest form here.
Noteworthy posts from the people/bloggers/companies we admire (alphabetical) -
This is going to be a quick roundup because I am way behind…sorry if we missed your post in this roundup!
Future Now’s GrokDotCom
How to Increase Shopping Cart Abandonment – “Must Read!”
Get Elastic Ecommerce Blog
9 PPC Advertising Crimes Caught On Screen! – “Must Read!”
Occam’s Razor by Avinash Kaushik
Own Page One
Why Search Engine Marketing can help you Beat a Recession – “Must Read!”
Yahoo! Raises Minimum Bids – I really liked the insight and commentary on the Y!SM min bid change in this post.
Post-Click Marketing Blog
Playing Russian roulette with your landing pages? – “Must Read!”
PPC Blog by Gordon Choi
Adwords Content Network Traffic Exclusion Options Explained – “Must Read!”
5 Pay-Per-click Myths You Shouldnâ€™t Believe – “Must Read!”
the PPC Book
Keyword List Building – Take what the defense gives you – “Must read!”