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	<title>Comments on: Pay Per Click Advertising Weekly Roundup</title>
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	<link>http://www.qualityscores.com/pay-per-click-advertising-weekly-roundup-10/</link>
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		<title>By: Doodee</title>
		<link>http://www.qualityscores.com/pay-per-click-advertising-weekly-roundup-10/comment-page-1/#comment-235</link>
		<dc:creator>Doodee</dc:creator>
		<pubDate>Thu, 31 Jan 2008 19:47:03 +0000</pubDate>
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		<description>Thanks for sharing</description>
		<content:encoded><![CDATA[<p>Thanks for sharing</p>
]]></content:encoded>
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		<title>By: Dr. Pete</title>
		<link>http://www.qualityscores.com/pay-per-click-advertising-weekly-roundup-10/comment-page-1/#comment-89</link>
		<dc:creator>Dr. Pete</dc:creator>
		<pubDate>Mon, 14 Jan 2008 21:52:10 +0000</pubDate>
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		<description>James: Yeah, that seemed to be everyone&#039;s question, and I realized I didn&#039;t explain it well. In this case, I&#039;m using both. The client is essentially an affiliate, and the &quot;product&quot; names aren&#039;t unique and can be long. We are testing using the name in the URL  as well as on-screen, but also wanted a unique and easy-to-recognize product ID that wasn&#039;t just a dB-assigned number.</description>
		<content:encoded><![CDATA[<p>James: Yeah, that seemed to be everyone&#8217;s question, and I realized I didn&#8217;t explain it well. In this case, I&#8217;m using both. The client is essentially an affiliate, and the &#8220;product&#8221; names aren&#8217;t unique and can be long. We are testing using the name in the URL  as well as on-screen, but also wanted a unique and easy-to-recognize product ID that wasn&#8217;t just a dB-assigned number.</p>
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		<title>By: jameszol</title>
		<link>http://www.qualityscores.com/pay-per-click-advertising-weekly-roundup-10/comment-page-1/#comment-86</link>
		<dc:creator>jameszol</dc:creator>
		<pubDate>Mon, 14 Jan 2008 13:39:31 +0000</pubDate>
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		<description>Dr. Pete,

I should post my questions directly to your blog - but my biggest question was probably this: why use product ID&#039;s when you could simply use the product name instead of any ID?

-James</description>
		<content:encoded><![CDATA[<p>Dr. Pete,</p>
<p>I should post my questions directly to your blog &#8211; but my biggest question was probably this: why use product ID&#8217;s when you could simply use the product name instead of any ID?</p>
<p>-James</p>
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		<title>By: Dr. Pete</title>
		<link>http://www.qualityscores.com/pay-per-click-advertising-weekly-roundup-10/comment-page-1/#comment-75</link>
		<dc:creator>Dr. Pete</dc:creator>
		<pubDate>Sat, 12 Jan 2008 23:57:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.qualityscores.com/pay-per-click-advertising-weekly-roundup-10/#comment-75</guid>
		<description>Thanks for the mention! I&#039;m curious, though, which part you disagree with? I think some people thought I was arguing against using product names or meaningful URLs, which I may not have communicated well. The unique IDs were simply an alternative to using your internal dB IDs (when displaying to users).

Unfortunately, I wasn&#039;t able to go into the mini-experiment in depth, as it would give away some proprietary work with the client. I wish I could&#039;ve shown what we actually did, because it&#039;s pretty nifty.</description>
		<content:encoded><![CDATA[<p>Thanks for the mention! I&#8217;m curious, though, which part you disagree with? I think some people thought I was arguing against using product names or meaningful URLs, which I may not have communicated well. The unique IDs were simply an alternative to using your internal dB IDs (when displaying to users).</p>
<p>Unfortunately, I wasn&#8217;t able to go into the mini-experiment in depth, as it would give away some proprietary work with the client. I wish I could&#8217;ve shown what we actually did, because it&#8217;s pretty nifty.</p>
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