Pay Per Click Advertising: Weekly Roundup
Introducing the AdWords Local PlusBox – I love it, I think this is an awesome feature for local business ads.
Yahoo! Search Marketing
Live Searchâ€™s adCenter (aka MSN)
Register for the adCenter Add-in Beta for Excel 2007 – I’m excited to use this!
Favorite posts from the people/bloggers/companies we admire -
58 Killer Offers: Raising Response and Lowering Risk – Part one of this series. I love these offers – they help make great headlines and calls to action.
Offers That Reduce Price and Increase Urgency – Part two of the 58 Killer Offers series…
Marketing Experiments Blog
Why do visitors abandon landing pages? – I love anything that has to do with behavior, psychology, and research…great insight!
13 Myths of Pay Per Click – Yes!
Search Engine Roundtable
Several of these are live coverage blog posts from SES or Pubcon…
Telephone Numbers Are Allowed in Google AdWords Ads – YES! This is new and we’re excited to test it out – it probably won’t affect some industries while it might prove profitable for others…this is a great discussion topic.
That’s a wrap for the week of December 1 through December 7, 2007!