Pay Per Click Advertising: Weekly Roundup
Official Blogs
AdWords
Introducing the AdWords Local PlusBox – I love it, I think this is an awesome feature for local business ads.
Google Content Network Tips: Part 3 – Optimizing your keywords for the content network
New options and a new look for location targeting
Yahoo! Search Marketing
Search and Display: Perfect Together
Understanding Bids and Budgets
Live Search’s adCenter (aka MSN)
Register for the adCenter Add-in Beta for Excel 2007 – I’m excited to use this!
Announcing the launch of the Microsoft adExcellence Accreditation Program
Ad Copy Tips For Gadgets & Technology Products
Favorite posts from the people/bloggers/companies we admire -
Copyblogger
58 Killer Offers: Raising Response and Lowering Risk – Part one of this series. I love these offers – they help make great headlines and calls to action.
Offers That Reduce Price and Increase Urgency – Part two of the 58 Killer Offers series…
Marketing Experiments Blog
Why do visitors abandon landing pages? – I love anything that has to do with behavior, psychology, and research…great insight!
MindValleyLabs
Google AdWords Tips | When Click Through Rate is Better but Conversions are Worse
Google AdWords Keyword Matching
PPC Blog
13 Myths of Pay Per Click – Yes!
Search Engine Roundtable
Several of these are live coverage blog posts from SES or Pubcon…
PPC 101 – Beginner to Intermediate Level
Managing Automated PPC Bid Management
PPC Advertising on Influential Blogs and Social Media
Telephone Numbers Are Allowed in Google AdWords Ads – YES! This is new and we’re excited to test it out – it probably won’t affect some industries while it might prove profitable for others…this is a great discussion topic.
PPC Hero
Quick Fixes to Some of PPC’s Most Common Problems: Part One
That’s a wrap for the week of December 1 through December 7, 2007!
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