Placement Targeting Is The New Site-Targeting In AdWords
AdWords Site-Targeting, now called Placement Targeting campaigns give us more control than ever before!
The Key changes are:
1. We can now pick and choose the location our ad will display on a specific page within a website. (As opposed to only having the ability to control which site the ad displayed on with VERY limited location control.)
2. We can also choose between paying per click or per 1000 impressions. (As opposed to only having the option to pay per 1000 impressions.)
These are, not surprisingly, some of the most popular requests the site-targeted AdWords team received. Thumbs up to AdWords for these changes!
You can find the official article here.
A trusted voice in the SEO/PPC community has already commented on this release here:
Google AdWords Replaces Site Targeting With Placement Targeting & Offers Bidding Options