PPC Roundup for Monday through Thursday 4/7/08 – 4/10/08
Today – every Friday – is a big review/reporting day for QualityScores…so there won’t be any commentary today:
Official Blogs
AdWords
Tips from our industry newsletters
Yahoo! Search Marketing
adCenter
Search For More Traffic & Conversions From Within!
Favorite posts from the people/bloggers/companies we admire (alphabetical) -
Conversation Marketing
5 Lessons Religion Can Teach Internet Marketers
How To: Get A Derailed Internet Marketing Project Back On Track
Future Now’s GrokDotCom
Bryan Eisenberg on Using Personas to Improve Sales
Stop Paying for Bad Keywords in Three Steps – “Must Read!”
Marketing Experiments
What “ugly duckling†landing pages can teach us – “Must Read!”
Own Page One – Pure Visibility
Stop trying to use Pay Per Click for branding
PPC Hero
Learn How to Track Your MSN adCenter PPC Keyword Data in Analytics – “Must Read!”
The Clix Marketing Blog
The Best Content Keyword List Method: The Files
The Invesp Blog
Challenges of optimizing an enterprise e-commerce website
the PPC Book
The Search Insider
(4 Letter) Keyword Insertion – “Must Read!”
Social Media/News Feeds That Posted Stuff Related to PPC -
Search Engine Land
Spy On Competitors, But Don’t Copy Their Mistakes – “Must Read!”
Yahoo To Acquire IndexTools Web Analytics Service
Confirmed: Yahoo To Test Google AdSense For Search Ads
Study: 80-Percent Of Searches Or Informational, 10% Are Navigational & Transactional
Search Engine Roundtable
Will PPC Ever Reach a Tipping Point?
Is Google AdWords Really Enforcing The URL Policy? No!
SearchEngineWatch
A Look at Demographic Bidding for AdWords