SMX Advanced – Keynote
Kevin Johnson, President, Platform & Services Division, Microsft
My favorite quote from the Keynote: “Innovate the User experience and the business model behind it.”
…lot’s of boring ‘business’ talk about paradigms and ‘elements of innovation’ ‘entrenched competitor’…Sorry readers, I don’t think I appreciate Microsoft as much as I should…they just don’t seem to be in tune with what people really want like Google is.
Microsoft identifies 3 major verticals or query intent: entertainment, commercial, referrence – horizontal would be navigational queries. MSFT’s big focus is on commercial intent – MSFT started with cash back to drive more commercially intensive queries.
One item on their agenda is that they are going to fix the brand – MSN vs Live vs…