http://www.qualityscores.com/taking-advantage-of-gas-prices-with-ppc/ quality score intelligence Tue, 03 Aug 2010 20:15:39 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.qualityscores.com/taking-advantage-of-gas-prices-with-ppc/comment-page-1/#comment-2543 jameszol Wed, 09 Jul 2008 23:08:12 +0000 http://www.qualityscores.com/?p=233#comment-2543 @Justin - Do you ever feel like free or discount shipping is offered too much? It's almost a user expectation now more than an emotional pull to get somebody to buy...of course, your comment and my response are relative to certain industries or products. Testing 'free' or 'discount' shipping and 'save on gas' would probably be a worthwhile in most cases. For some products/industries the gas tag line would do better and for others the free/discount shipping will clearly outperform the other. @Justin – Do you ever feel like free or discount shipping is offered too much? It’s almost a user expectation now more than an emotional pull to get somebody to buy…of course, your comment and my response are relative to certain industries or products. Testing ‘free’ or ‘discount’ shipping and ‘save on gas’ would probably be a worthwhile in most cases. For some products/industries the gas tag line would do better and for others the free/discount shipping will clearly outperform the other.

]]> http://www.qualityscores.com/taking-advantage-of-gas-prices-with-ppc/comment-page-1/#comment-2542 JustinM Wed, 09 Jul 2008 22:36:46 +0000 http://www.qualityscores.com/?p=233#comment-2542 I would imagine this would evoke a much more emotional response if you offered free or discount shipping. I would imagine this would evoke a much more emotional response if you offered free or discount shipping.

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